Rose Jia

Name: Rose Jia

Yale Affiliation: ’07

Where you live: San Francisco, CA

What you do: I like to call myself a‘RenaissanceMarketer’ because though I am a marketer by profession, I love working on everything from creating marketing campaigns to developing infrastructure with engineers to designing new revenue products with finance. My job is about helping CMOs and CEOs make strategic decisions through the lens of our customers and their needs. I was an investment banker and a consultant before finding my calling in marketing. Currently, I’m at Twitch (an Amazon company); previously at American Express and Citi. In my spare time, I have founded two events platforms that bring people together over a shared interest (much like what YaleWomen does)—one around how technology impacts traditional industries and the other one on how women can disrupt the whiskey industry.

Your family: I am very fortunate to have amazingly supportive parents, who have allowed me to flourish on my own and pursue a very diverse career (finance, marketing, entrepreneur). Though I have no siblings, my best friends, many of whom I had met at Yale, are my sisters and brothers.

Other Yale volunteer work: I’ve been engaged with the International Alliance of Research Universities (IARU), of which Yale is a founding school. It was through IARU that I developed my first startup.

Something we might not know about you: I am extremely curious, which means I love studying different disciplines from biology to psychology to economics. This allows me to connect seemingly very different ideas to develop new products, concepts and stories.

Favorite Yale memory:  Winning the Chairperson post for the Undergraduate Organizations Funding Committee (UOFC) as a Freshman. It was the first time I competed in an election. It was also the first time I felt my gender and ethnicity used against me. During the campaigning process, I almost quit several times. I confessed to my parents and my friends that I couldn’t handle being told the only reason I got certain endorsements was because I was female or Asian, instead of the fact that I was already on the UOFC and very engaged with many diverse organizations on campus. If not for my family and friends being so supportive, I wouldn’t have remained in the race and eventually won in a landslide. This experience truly changed my life. It was the first time I learned to be confident with who I am and my capabilities. It was also the first time I learned the power of networks. (The political attacks on me mobilized my networks on campus (including seniors) to campaign on my behalf and vote on election day.) Through the work I’ll do with YaleWomen, I look forward to empowering more Yale women to push past naysayers and make a difference in our world.

Which two Yale women would you ask to join you for lunch and why: I thought about specific individuals at first and then decided on what would make the most interesting lunch discourse. For my lunch, I would invite one of the first female Yale undergraduate alums and one of the latest female Yale undergraduate alums. I would ask them about their experiences and compare the two to see:(1) how much has changed or remained the same in the last 50 years; (2) what learnings could be provided from the older to the younger generation and vice versa; and (3) what Yale moments both would relive again.


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